Communication and Media Manager
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Communication and Media Manager-11022377
DescriptionPosition Objective
To protect, build and promote Citi's image, brand and reputation externally and internally through effective media strategy and execution and internal communications.
Key Duties and Responsibilities
I. Drive Media coverage for Citi
a. Develop strategy for media coverage, prepares publicity plans and when approved moves to implementation/execution, then monitoring to measure success.
b. Generate stories on the business with various themes - market leadership, innovative products, value for money offers.
II. Monitor media coverage for Citi, financial industry and key competitors
a. Manages external service provider Media-Meter and Media Monitor
b. Distributes daily news headlines to Country Management Team and key executives
III. Initiate Internal Communication
a. Serve as Editor in chief of quarterly online newsletter
b. Push for PH coverage in Citi internal publications - AP Today, Citi World
c. Creates messages / themes for CCO Town Halls and prepares the deck with inputs from various businesses
Qualifications
Versatile writing ability - media releases, business letters, creative features, speeches, client comms, presentation decks.
Preferably with existing strong relations with media and understanding of media protocol and personalities
Thorough and organized - can come up with creative and comprehensive PR programs and follow thru on execution
Primary Location:APAC-VNM-Ho Chi Minh City-Ho Chi Minh City
Other Locations:Europe, Middle East, and Africa, Asia Pacific, Latin America, NAM-Canada
Schedule:Full-time
Education Level:Bachelor's Degree
Shift:Day Job
Employee Status:Regular
Travel:Yes, 10% of the time
Office Location / Address:15th floor, 115 Nguyen Hue Street, Dist. 1, HCMC
Unspecified
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