Emirates Airline & Group: Programmes Manager (Skywards)
Tomorrow you could be living in dynamic Dubai and earning a tax-free salary with global benefits. Starting with two aircraft and a handful of enthusiastic people, we have grown at a phenomenal rate. We are now one of the fastest growing airlines in the world, flying to over 125 destinations across 6 continents.
We are looking for people to join our global family of over 54,000 people from 160 nationalities across a diverse range of disciplines. If you are a high performer, seeking unparalleled career opportunities, join the Emirates team and help us create the future of travel.
The Position:
Job Purpose
To ensure continuous development of Skywards, Emirates Frequent Flyer Programme in order to influence members to behave in ways that positively affects profit drivers for the airline. This role focuses on functions related to data management and analytics, member engagement and life-cycle and tactical promotions with an aim to improve customer experience and build lifetime customer value. The job holder will liaise with internal and external suppliers to ensure that the programme is effectively implemented and regularly enhanced and monitored. This position will play a strong role in programme profitability and ensuring engagement with the programme.Job Outline
Create, manage and monitor Skywards' promotional activities and bonuses allied to member behavioural patterns, corporate sponsorships, route and seasonality support. These promotions will add value for members and increase Emirates yield. Act as the Skywards' expert in the field of data analytics, member engagement and tactical campaigns. Using both qualitative and quantitative techniques, drive the analysis of customer preferences and member data to generate insights and leverage opportunities to improve share of wallet among Emirates customers and increase profit for the airline. Develop effective segmentation and targeting of members to drive incremental revenue opportunities. Manage on-going development and delivery of tactical offers for the programme's reward and redemption mechanics, working with relevant commercial departments. Manage the development and implementation of proactive member communication and education strategies to ensure a clear understanding and strong buy-in of the offers and life-cycle campaigns by customers and internal stakeholders. Ensure all elements comply with published corporate standards. Define an annual plan/calendar that includes all major campaign activity for the programme. Estimate and manage the budgets required and execute and monitor the plan. Benchmark core elements of the lifecycle proposition against peers and competitors and make recommendations for further enhancements. Maintain a comprehensive knowledge base on other loyalty programmes, monitor industry trends and ensure distribution of the information to internal stakeholders. Accountable for regional outstation co-ordination and support. As the primary Skywards' contact, support outstations to achieve their revenue objectives by providing relevant and timely inputs on their members and managing Skywards promotions and processes on their behalf. Manage campaign budgets and profitability. Control costs and conduct cost / benefit analysis to ensure the campaign delivers within set commercial objectives. Monitor internal performance measures to ensure deliverables are on track. Select and manage teams responsible for the delivery of Skywards rewards, promotions and member engagement. Plan, assign priorities and monitor workloads. Conduct performance appraisals and support subordinates professional development.
Qualifications & Experience
Experience
Commercial/Sales.Other 8 Years
Salary & Benefits:We offer an attractive tax-free salary, paid in Dirhams, the local currency of the UAE. The Dirham is linked to the Special Drawing Right of the International Monetary Fund and it has been held constant against the US dollar since the end of 1980 at a mid-rate of approximately US$1="Dh3.66." Besides generous travel benefits normally associated with an airline, this managerial role also has excellent leave and health care packages, accommodation, power and water paid for, along with transport benefits, life insurance and other employee benefits making the role attractive to high performers. By viewing the 'Dubai Lifestyle' section in the careers website you can also consider the many benefits of Dubai as a location to live and work in
To Apply:To express your interest in the above vacancy please apply on-line by clicking below, and complete our application form. We will then consider your application and contact you should we wish to shortlist you for an interview. Should you not receive an invitation for an interview within 5 weeks please assume that on this occasion you have been unsuccessful. We will retain your details for 12 months unless advised otherwise and re-consider you for future opportunities as they arise. Please also note that if you are not shortlisted you can also update your application at anytime and apply for other opportunities. Thank you for your interest in a career with the Emirates Group.
Please click the Apply now button and search for reference:PM/FA/23019 The Emirates Group is a highly profitable business with a turnover of approximately US$ 12 billion and over 50,000 employees.View the original article here

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